Role
Designer | Brand, Product & Marketing
2024-2025
Unified visual identity across existing brand touchpoints while advancing the identity through new graphic language incorporating collaged Flickr photographs and pop colors. Developed design system and templates for social content, and created key video assets for product marketing, establishing cohesive visual language that helped communicate digital preservation concepts to donors, partners, and users.
*UX case study for SaaS Data Lifeboat to come…
Scope of work
– Brand strategy & visual identity refresh
– UX messaging & product flows
– Social media marketing framework
– Content templates & guidelines
– Press kit development
– First major press coverage secured
– Stakeholder collaboration
Website refresh involved reworking the messaging flow to highlight current active programs and introduce collaged imagery to highlight the ability to tell stories through collections.
A simple color system was created to delineate between areas of focus: blue for Data Lifeboat, purple for research, and pink for Flickr Commons and top level brand information. This was used across social media, marketing and fundraising documents.
I created a template for short form video to promote the launch of SaaS Data lifeboat to accompany the longford explainer video.